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You can cancel a trial subscription using any of the three how to cancel subscription on App Store methods described above.

Select the subscription you want to cancel and press the Cancel Subscription option.Select Manage Subscriptions under accounts.How to cancel Apple subscriptions on Apple TV: Regardless of which subscription you sign up for, you can always cancel it with just a few clicks, and the next section of this article explains how to manage Apple subscriptions on iPhone, iPad, Mac, and Apple TV. Some apps and services, such as Apple News+, require a subscription to work, while other apps and services offer subscriptions to unlock various premium features. Thanks to the subscription business model customers no longer need to worry about upgrades and new versions because they are included in the subscription-no additional purchases are required.Ĭonsidering how many benefits the subscription business model offers to both app developers and customers, it shouldn’t be a surprise that Apple’s App Store is full of apps with in-app subscriptions. On the other hand, customers enjoy the subscription business model because it lets them get access to a vast amount of content for a modest recurring price with an option to cancel at any time. This, in turn, gives developers the confidence to scale their operation, implement new features, and shift the focus from customer acquisition to customer retention. The subscription business model has gained a lot of popularity in recent years because it offers a number of benefits to both app developers and customers.ĭevelopers like charging customers a recurring price at regular intervals for access to a product or service because it provides them with a reliable, consistent revenue stream.